Great products don't sell themselves to schools. We make the path clear.
EdTech Consulting helps education technology startups get approved, piloted, and purchased by public school districts. Practical guidance from a K-12 technology leader who has sat on the buying side of the table for more than 20 years.
What it really takes to land a district
- Be safe to say yes toStudent data privacy, accessibility, and security ready before anyone asks.
- Reach the real decision makersTech, curriculum, business office, and board. Each one needs a different story.
- Run a pilot that convertsClear success metrics, teacher champions, and a calendar that fits the school year.
- Make purchasing easyQuotes, co-ops, bid thresholds, and renewals handled the way districts expect.
- 20+ years in K-12 technology leadership
- 2025 Education Week National Leader To Learn From
- Google Certified Trainer
- Cooperative purchasing experience
Many edtech startups stall after the demo goes well.
Teachers love it. The principal is excited. Then it disappears into privacy review, budget season, or a procurement process nobody explained. That gap between interest and purchase order is where we work.
Could a district say yes to you today?
Eight quick questions. The same things a district technology office checks before your product gets anywhere near a purchase order. Get your score and your top gaps instantly.
- Free and instant
- No email required
- Built from the buyer's side of the table
Everything between a great product and a signed district contract.
Practical, hands-on help built from the inside of public school technology departments.
District readiness
Get privacy, security, accessibility, and interoperability in order so IT can say yes quickly.
Buyer mapping
Know exactly who influences, approves, and pays, and what each one needs to hear from you.
Procurement navigation
Quotes, bid thresholds, cooperative purchasing, and renewals explained in plain language.
Pilot design
Pilots with clear goals, real data, and a decision date so they turn into purchases.
Positioning and messaging
Pitch decks, one-pagers, and demos rewritten for superintendents, CTOs, and curriculum leaders.
Practitioner feedback
Candid product feedback from the perspective of a working K-12 technology leader.
A simple process with a clear finish line.
No long contracts to get started. We begin with a focused diagnosis and build from there.
Strategy call
30 minutes on your product, your traction, and the districts you want to reach.
Readiness review
We score your product, materials, and compliance against what districts actually check.
Go-to-market plan
A prioritized plan: target districts, buyers, timing, pilot design, and pricing approach.
Execute together
Ongoing coaching, document reviews, meeting prep, and warm guidance as deals move.
Pick the level of support you need.
District Readiness Sprint
A fast, honest audit of whether districts can buy your product today.
- Privacy, security, and accessibility gap review
- Interoperability and rostering check
- Sales materials teardown
- Prioritized fix list
90-Day Launch Partner
Hands-on partnership to land your first or next set of district customers.
- Everything in the Readiness Sprint
- Target district and buyer map
- Pilot design with success metrics
- Weekly strategy sessions
- Meeting and proposal prep
Advisor on Call
An experienced K-12 technology leader in your corner for ongoing questions and big moments.
- Monthly strategy session
- On-call guidance by message
- Document and deck reviews
- Conference and event strategy
A buyer's perspective, on your side.
Evan Abramson has spent more than two decades leading technology in New Jersey public schools. He has evaluated, piloted, purchased, and rolled out a wide range of products, and he knows why some win and others never make it past the first meeting. You work directly with Evan.
Questions founders ask first.
Who is EdTech Consulting for?
Early and growth stage education technology companies selling into U.S. public K-12 schools. That includes founders preparing for their first district sale and teams that have traction but keep stalling in procurement.
Do you sell our product for us?
No. We make your team much better at selling to districts. You get the strategy, the materials, and guidance from the buyer's side of the table. Your team owns the relationships.
How quickly can we get started?
Usually within a week. Request a strategy call, and if there is a fit you will receive a short proposal the same week.
What does it cost?
Engagements are scoped to your stage and goals. The Readiness Sprint is a fixed fee. Launch Partner and Advisor on Call are monthly. We will share exact pricing after the strategy call.
Do you work outside New Jersey?
Yes. We are based in New Jersey and support companies selling to districts across the country. Most work happens virtually.
Is the strategy call really free?
Yes. The 30-minute strategy call is free, with no obligation. You will leave with a clear read on your district readiness and your next three moves.
How do you handle conflicts of interest?
Our team includes people who work in public education, and we take that seriously. EdTech Consulting does not advise on any product being sold to a district that employs a member of our team, and client work never uses district time, resources, or non-public information.
Ready to get your product in front of the people who actually decide?
Request a free 30-minute strategy call. You will leave with a clear read on your district readiness and the next three moves, whether or not we work together.